IONIQ5 : New Technology

2grey has created various USP snackable videos in line with the global launch of IONIQ5, which is the first start of Hyundai Motor's electric vehicle lineup.
While proceeding from the creative to production of 20 video contents, We tried to solve it with various expression techniques, creative, and trendy direction.
We wanted to convey information and messages in a sensational way by taking advantage of the strengths of motion graphics.

Client - Hyundai Motor
Creative, directed and produced by 2grey
Creative Director - Minhyuk Jang
Art Director - Yoonjung Byun
Artist - Yerim Lee
Sound - Smider